Bathroom brand VitrA is set to take its latest product launches directly to customers with a month-long UK roadshow, travelling the country in a custom-built mobile showroom.
Running from 14 April to 14 May, the VitrA On The Road tour will visit locations nationwide, offering architects, designers and retailers the opportunity to explore new collections and technologies in an immersive, hands-on environment.
Housed within a bespoke trailer, the travelling showroom has been designed to bring VitrA’s product portfolio closer to its audience, enabling visitors to engage directly with the brand’s latest innovations and meet members of the VitrA team.
Among the highlights is the debut of the V-Care 3 smart toilet range, which integrates advanced hygiene features with enhanced comfort and intelligent functionality. The product reflects a growing demand for technology-led bathroom solutions that prioritise wellbeing and user experience.
Each stop on the tour will provide an informal setting for industry professionals to discover new products, ask questions and gain insight into VitrA’s design and development approach.
The initiative forms part of VitrA’s wider strategy to strengthen engagement with the UK KBB sector, offering a more accessible and interactive way to experience its latest launches beyond the traditional showroom setting.
Visitors can view the full tour schedule and register their interest via the VitrA website.