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Smiths Briten signs new distribution deal with Sensio

Bathroom-Review-Smiths-Briten-Sensio-partnership

Bathroom distributor Smiths Briten has been appointed as an additional distribution partner for lighting and bathroom specialist Sensio, a move both parties say will strengthen their presence in the bathroom, retail, and merchant markets.

The partnership, officially launched this month, sees Sensio’s full product range, including mirrors, cabinets, and lighting, added to the Smiths Briten Portoio.

Smiths Briten serves over 3,500 independent retailers and merchants. The company, which operates from a central distribution hub in Bolton and is supported by five satellite depots, ensures next-day delivery across much of the UK. For Sensio retailers, that means quick quotes, efficient returns and fewer delivery delays.

Gareth Jones, trade director at Smiths Briten, says: “Securing this new partnership with Sensio is an important development for Smiths Briten and one that reflects our long-term commitment to supporting the bathroom sector. Sensio is a well-established brand with a strong reputation in mirrors, cabinets and lighting, and this partnership allows us to bring that strength directly to our customer base.

“The aim now is to build on this foundation in partnership with the Sensio team. That means working together on training, providing product knowledge, and ensuring that retailers have the right tools to maximise sales. We see this as a long-term relationship, and we’re confident that by combining Sensio’s product innovation with our distribution expertise, we can create real value for our customers.”

Richard Bellwood, sales director at Sensio adds: “We are delighted to announce this new partnership with Smiths Briten. Their strong reputation and established customer network make them an ideal partner to help us expand the reach of Sensio’s bathroom mirrors, cabinets, and lighting solutions.

“This collaboration is a fantastic opportunity to bring our innovative product range to even more retailers, merchants, and installers across the UK, and we look forward to building a long-lasting and successful relationship with the Smiths Briten team.”

In the run-up to Christmas, the Smiths Briten sales team will work closely with Sensio and their training managers on supporting new and existing customers with product training, utilising Sensio’s training centre & show van.

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Terms & Conditions

Last updated: 17 September 2026

These Terms & Conditions apply to the use of the Bathroom Review website and to the submission of editorial, promotional and other material to Bathroom Review.

Bathroom Review is operated by Media Bookers Ltd.

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1. About Bathroom Review

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Bathroom Review is a trade publication. Information supplied to us for editorial purposes may be published on our website and may also be shared through our newsletters and social media channels.

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CRL expands Bellagio range with new ‘Stabilizer Angle Bracket’

Bathroom Review CR Stone Stabilizer Angle Bracket.

CRL has introduced a new Stabilizer Angle Bracket to its popular Bellagio collection, designed to make the installation of frameless shower enclosures even more secure and straightforward.

The Stabilizer Angle Bracket is specifically engineered to support hinged from fixed side panels with widths of 220 to 380mm, and is suitable for use with 8 to 10mm toughened glass. Available in both left- and right-handed versions, the bracket also features wall angle adjustment, enabling installers to achieve a precise fit even when working with uneven walls.

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Manufactured from durable brass, the bracket comes in all 11 Bellagio finishes – Polished Chrome, Brushed Nickel, Matte Black, Polished Gun Metal, Brushed Gun Metal, Polished Brass, Satin Brass, Matte White, Brushed Bronze, Matte Brushed Copper and Polished Rose Gold – ensuring a seamless match across the full Bellagio range.

With a comprehensive choice of complementary accessories, including support bars, handles, knobs and now the stabilizer angle bracket, Bellagio offers everything required for the creation of stylish and durable frameless shower enclosures.

The addition of the Stabilizer Angle Bracket strengthens the Bellagio portfolio, giving installers and specifiers greater flexibility while maintaining the premium aesthetic the range is known for. For more details, call CRL on 01706 863600 or visit www.crlaurence.co.uk

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Ca’ Pietra confirms exclusive B&Q partnership with a capsule Portare collection

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Ca’ Pietra has announced a new retail partnership with B&Q to launch a capsule Portare collection for B&Q – a curated edit of the brand’s design-led tiles developed exclusively for B&Q and tailored to the retailer’s customers. This B&Q-only capsule range includes 21 products, which will be exclusive to B&Q and will not be sold elsewhere.  It is positioned as an entry route into the Ca’ Pietra world, distinct from the brand’s main collections offered through independent retailers. 

The partnership is designed to broaden access without blurring channels. Portare for B&Q sits on its own pricing architecture and product edit for the DIY audience. At the same time, Ca’ Pietra’s independent showroom partners continue to offer the breadth and depth of the brand’s core ranges, specialist advice, and project-led service. This separation protects the value of the independent channel and ensures each route to market serves a clear customer need. 

Steve McGuire, group managing director at Ca’ Pietra, says: “The Portare capsule collection for B&Q is about opening our design language to more homes, in a way that suits how B&Q customers like to shop. We have taken the attention to detail that defines Ca’ Pietra and distilled it into a collection that is simple to navigate in-store, easy to love, and works in real life, while remaining separate from the ranges our independent retailers curate in their showrooms.

“This edit has been created exclusively for B&Q, at a distinct entry-level price point, and will only ever be available through their stores and online. It is not a replication of our main portfolio but a tailored range that introduces the Ca’ Pietra aesthetic to a broader DIY audience. Our independent partners remain at the heart of our brand, continuing to offer the full depth of our collections, specialist advice, and the bespoke design experience that sets them apart.

“In practice, this means we are broadening awareness of Ca’ Pietra while protecting the integrity of our core ranges and the value of the independent showroom channel. By giving B&Q customers an accessible entry into our world, we are creating new demand and recognition that, over time, we believe will flow back into the independent network as homeowners look to take on larger, more ambitious projects.”

The B&Q range combines everyday foundation tiles with statement looks, spanning marble- and limestone-inspired designs, R10-rated indoor–outdoor porcelain for seamless transitions, decorative ceramics influenced by Moroccan courtyards and period motifs, geometric patterns and parquet-style terracotta effects. Clear in-store displays and point-of-sale guides will enable customers to compare, coordinate, and take away inspiration on the same day, with availability in selected B&Q stores nationwide and online. 

Rollout of the new collection begins in September, with full national availability by mid-November 2025. Ca’ Pietra will continue to support its independent network with its existing collection, along with new and exciting launches planned for Q4. 

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Ideal Standard introduces i.life E shower toilet

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Making its debut at ISH 2025, Ideal Standard’s i.life E is a new, smartly designed shower toilet with a wide range of functions, designed to combine comfort and hygiene.

Ideal for both residential and hospitality settings, Life E offers intuitive comfort elements, including an integrated dryer with adjustable temperature, a night light for added convenience, and a durable, soft-close seat and lid. Additional features include front and rear wash with four spray modes, adjustable nozzle position, and customisable water pressure and temperature – each available in three settings.

Hygiene is a key focus, with practical features such as pre- and post-rinsing of the nozzle, a replaceable nozzle tip for added cleanliness, and a built-in descaling programme to prevent limescale build-up and enhance durability. The rimless wall-hung bowl further ensures effortless maintenance and optimal hygiene.

For added convenience, the sensor-integrated seat activates functions only when needed – a feature especially beneficial for families and hospitality environments. Furthermore, the intuitive remote control, with its large, easy-to-use buttons and light signals, ensures seamless operation for all users, including those new to shower toilets.

Accessible innovation for contemporary bathrooms 

Featuring soft, rounded shapes, i.life E integrates into a variety of interior styles. The company claims to deliver reliable quality and an intuitive user experience, making it accessible to a broad audience.  

“i.life E perfectly exemplifies how the combined expertise of Villeroy & Boch and Ideal Standard drives meaningful product innovation. As Ideal Standard’s first shower toilet, it brings together practical functionality and contemporary design while perfectly complementing the Villeroy & Boch ViClean portfolio. By drawing on Ideal Standard’s manufacturing expertise and Villeroy & Boch’s deep knowledge in this category, we have created a shower toilet that delivers reliable quality and a well-considered set of features – offering an enhanced experience at an accessible price point,” commented Sven Ullrich, executive vice president marketing, product management and R&D at Villeroy & Boch.  

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Duravit & sieger design celebrate 40 years of enduring design

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Duravit and sieger design are celebrating a partnership founded in 1985, when they worked on the award-winning joint bathroom range “Giamo”, which was setting new standards under the claim “Design conquers the bathroom”.

The sophisticated all-in-one solution was said to be ahead of its time in the industry. More than 25 bathroom projects have been completed since then – all of them designed to make the bathroom more functional as well as a setting that enhances the quality of life. Among the milestones is the Happy D. range (1999) – a modern archetype whose original design has been carefully refined over the years, and which remains a success to this day.

Christian and Michael Sieger succeeded their father as managers of the design company in 2003, seamlessly continuing the partnership with Duravit. “A bathroom product must still work after 15 years – on both a technical and design level,” Christian Sieger stresses. “Design should never be a fad, it must be enduring.”

The latest fruit of this collaboration was presented at ISH 2025: the new edition of the successful D-Code line. Originally launched in 2007, this range has undergone a comprehensive revamp – with a clear focus on
functionality, timeless design and accordingly greater consideration to storage space and the integration of furniture.

“People spend more time in the bathroom today. It needs more structure, more means of keeping everything well organized – without compromising on design in any way,” says Michael Sieger.

For Duravit CEO Stephan Tahy, the long-standing partnership is more than a successful business strategy: “We share a common stance with sieger design. Good design must be long-lasting, functional and accessible – particularly in the bathroom, where products remain in use for many years. Together, we create solutions that are in tune with the zeitgeist while also challenging the status quo.”

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Waterline confirms late-stage investment talks & reaffirms Crown Imperial supply

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Waterline has confirmed it is in late-stage, exclusive discussions with a third party regarding a potential financial investment into the business.

The distributor stressed that, while discussions continue, it remains fully committed to delivering the same dependable service it has provided to customers for more than 40 years.

Waterline also confirmed it will continue to accept and fulfil orders for Crown Imperial products, underlining that both businesses remain operational and dedicated to ensuring consistency and product availability following recent miscommunications.

In a joint statement, Waterline and Crown Imperial thanked customers and retail partners for their understanding and ongoing support, adding that this confidence strengthens their shared commitment to supporting British businesses and the wider KBB industry.

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Schlüter-Systems helps create a bathroom dream for registered installer

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Schlüter-Systems has announced the completion of an en-suite project by Schlüter Registered Installer Chris Halifax, founder of CTH Creations, who chose the company’s solutions for his own home renovation in Holmfirth, West Yorkshire.

Halifax has built a strong reputation for his attention to detail in every project he undertakes, and regularly shares updates on social media – gaining thousands of followers who admire his craftsmanship. He describes his work as creating “unique, one-off designs that transform dreams into reality with the highest standards.”

With a large portfolio of complete high-quality bathroom projects, Halifax recently turned his focus to his own property, adding an extension to the side and rear of the cottage to double its size and include a luxurious en-suite bathroom. Having used Schlüter-Systems products for over three years, he says he didn’t think twice when it came to specifying them for his own home: “I always go for the best quality products, and Schlüter’s reliability and ease of installation stands out to me.”

In his new en-suite, Chris incorporated a range of Schlüter products, including Schlüter-DITRA-HEAT surface heating throughout the entire floor and shower area, eliminating any cold spots. He also installed heated towel rails and robe hooks on two wall sections, adding the extra comfort of warm towels and robes. For ease and efficiency, Chris opted for the Peel & Stick version of DITRA-HEAT, which he says is “super easy to install and saves time.” This self-adhesive membrane simplifies installation by eliminating the need for additional adhesive, offering a cleaner, faster setup – ideal for renovation projects or tight timelines.

To ensure the en-suite was fully protected, Halifax also used the Schlüter-KERDI waterproofing system, which creates a reliable waterproof barrier beneath the tiles – essential for long-lasting performance and peace of mind in moisture-prone areas.

While electric underfloor heating can be costly to run, he recommends setting a schedule for when the space is actually being used: “You’re not in the bathroom all day, so I run mine from 5:30 am to 9 am in the morning and again from 6 pm to 11 pm in the evening. I keep the temperature at 19°C, and it costs me around £20 a week. With the Schlüter thermostats, I can monitor energy use and cost, so there are no surprises on the bills.”

Halifax also incorporated Schlüter’s modern LED lighting technology with the LIPROTEC system, using prefabricated niches fitted with extra LED strips to illuminate both shelves. He also created a striking effect by running LIPROTEC lighting around the base of the walls.

When asked why he consistently chooses Schlüter products, Chris says, “Quality is key, of course, but the people behind the brand matter just as much. The Schlüter team has always given me excellent support – they’re knowledgeable, approachable, and always willing to help whenever I have questions.”

After several years of planning and work, Chris calls the en-suite “our dream come true. Every detail has been carefully designed and executed.”

Looking ahead, he’s excited to tackle the main bathroom next, promising even more innovative ideas that will challenge and expand his skills.

For further information, call 01530 813396 or visit www.schluter.co.uk.

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Tissino accelerates retailer-first service with upgrades to online portal

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Bathroom manufacturer, Tissino, has expanded its online trade portal with a suite of new tools designed to remove friction from day-to-day retailing. The update is part of the brand’s ongoing investment in customer service. 

The enhanced portal now brings marketing assets, ordering support and account admin together in one place. A new Retailer Resources section gives customers immediate access to product imagery for websites and print, the ability to order point-of-sale materials and samples, and a ready-to-use content bank of pre-made social posts to speed up local marketing. Practical account features have also been extended, with trade partners now able to view statements, download invoices and browse an outlet area for discontinued product offers.

Helen Ray-Dennett, head of marketing at Tissino, says: “Our investment into our online portal is first and foremost about supporting our customers and partners. When imagery, POS, samples and content are easy to find and simple to order, stores can concentrate on serving customers and closing sales. The same applies to statements and invoices. Putting these essentials behind one login is a straightforward way to support growth across our network.”

The release builds on a year of focused investment in the service side of the business, with digital self-serve tools prioritised alongside the team’s established phone and email support. By consolidating marketing resources and account admin inside the portal, Tissino aims to reduce back-and-forth requests, shorten lead times on collateral, and help retailers keep product presentation consistent across channels.

The updates are live and available to all Tissino trade customers. Retailers can log in to access the new features immediately; new partners can request access through their usual Tissino contact.

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