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In a move that will help bathroom retailers offer consumers even more design possibilities, Mermaid has partnered with showroom technology company, Virtual Worlds.

Mermaid’s bathroom panels are now available on the CAD-inspired platform, allowing retailers to showcase the stunning surfaces in photorealistic 3D. Those using the 4D technology offered by Virtual Worlds will also be able to fully immerse customers in bespoke bathroom and wetroom environments designed using Mermaid surfaces.

While space-conscious retailers will benefit from being able to display a wider variety of products than the typical showroom can accommodate, the technology also allows customers to see the endless design possibilities the Mermaid panel ranges can create. With the Mermaid Elite range not requiring trims, a contiguous effect encompassing shower niches and enclosures, statement walls, and windowsills can also be created.

Keely Greenhalgh, National Sales Manager at Mermaid said: “Mermaid is thrilled to be joining Virtual Worlds. Offering our versatile range of panelling solutions digitally will allow retailers to provide a greater choice of products to consumers. By visualising in 3D what can be achieved from using the panels, bathroom planning is taken to the next level, opening up a world of design ideas that some may not have even considered possible.

“The brand’s inclusion in Virtual World’s product catalogue will bring greater exposure to Mermaid and the bathroom panelling category as a whole. When realised in photorealistic 3D or fully immersive 4D virtual reality, even the biggest advocates of bathroom tiles are likely to be swayed by the striking effect panels can create. With an impressive range of styles also on offer, including stone, marble and wood effects, it is even possible to recreate the aesthetic of tiles if that’s what the consumer desires.”

Nathan Maclean, Managing Director at Virtual Worlds, added: “We’re delighted to welcome the Mermaid brand on board to Virtual Worlds. The partnership enables retailers to easily include these products within their designs while offering the consumer even more choice and opportunity for creativity when planning their new bathrooms,

“Our design technology is playing an increasingly important part in the retail dynamic of the KBB world, providing an immersive planning experience where consumers are able to try before they buy and the constraints of the physical showroom in terms of floor space become a thing of the past. Increasing our manufacturer portfolio with the addition of these brands is an important part of this.”

For more information about Mermaid Panels and the complete spectrum of bathroom surfaces available, or to order a sample, visit www.mermaidpanels.co.uk.

For more information on Virtual Worlds call 01908 663 848 or visit www.virtualworlds.co.uk

More about Mermaid.

The Kinedo sales team is expanding with the appointment of James Day as Area Sales Manager – South.

James joined in March 2022 – just in time for the start of the KBB Show, where he was able to connect with new and existing customers. Prior to joining the Kinedo sales team James worked in the plumbing sector for 18 years as Manager of two different merchants in Sussex.

His new role will entail generating displays, as well promoting general awareness of the Kinedo range of cubicles, enclosures and trays in the retail and merchant sectors.  James has known the brand for many years, but was impressed by the latest additions to the range;

“I did some research prior to joining the company and the range has evolved a lot over the last couple of years. There are some really impressive models which will help me secure displays. The beauty of Kinedo is the level of support offered to customers including sales and installation training plus a dedicated point of contact from enquiry to sale. Kinedo is Europe’s largest shower cubicle manufacturer and has a great pedigree, so I am keen to really help it become a known brand in the UK.”

British manufacturer, Kudos, has created a new product brochure showcasing its 2022 collection and incorporating its complete range of shower doors, walk-in enclosures, bath screens, shower trays and wet-room systems.

The new 88 page brochure and complementary price list is now available to download on the company website at www.kudosshowers.co.uk. The brochure includes all the latest showering additions and lots of new photography which display all models in the latest bathroom settings, offering a host of design ideas to its readers. It has also been tabbed for the first time, making it so much easier to navigate such a broad selection of showering products.

For more information on Kudos call 01539 564040, email info@kudosshowers.co.uk or visit www.kudosshowers.co.uk

The new 554-page brochure and complementary price list is now available via an easy-to-navigate browsable PDF and each range is clearly categorised.

Highlights include new Frame accessories, the latest colours for Novosolid, the Divina W bath, the new Style bath, and new profile colours for shower enclosure to include INOX brushed steel. Glax 2.0 is also available in a new size and Novellini is introducing two new models to the range: 2P and 2F.

UK sales director Stuart West comments “Featuring our latest ranges we want our brochure to inspire and delight our customers. Novellini prides itself on delivering beautifully crafted products which, coupled with a comprehensive price guide, ensures the latest bathroom designs are simple to construct.”

Novellini’s new brochure will be distributed direct to stockists and can be accessed here.

Elisa™, a new premium bathroom brand, has launched in the UK. First to be unveiled in the Elisa collection will be a range of heritage-style mixer showers and smart digital showers.

Smart shower technology brings enhanced wellbeing to owners through its personalisation settings while providing greater visibility of water usage to promote sustainable living.

Elisa Intuition™ and Incite™ smart digital showers
Intuition and Incite smart digital showers promise to offer an exceptional family-orientated showering experience. With the accompanying ShowerMe™ Smart App, every member of the household can create their own personal profile for a fully tailored shower routine. Voice control through their existing smart home system means seamless connectivity with Google Assistant or Amazon Alexa.

Elisa smart digital showers can be started remotely from anywhere over Wi-Fi, with the reassurance that the water is at the precisely desired temperature at all times. Furthermore, a bath fill option ensures the bath is filled to the perfect temperature and level every time, without the need to watch and wait. Providing simple on/off operation, a convenient wireless remote control is included, and with Intuition, a motion-controlled proximity sensor activates the shower automatically when the user steps in.

The ShowerMe Smart App means, users have the ability to select the duration of the shower, helping to save water and energy, while an easy-to-use dashboard gives the homeowner a clear picture of individual usage and can monitor the volume of water being consumed by the family each day.

Powered by Elisa’s SmartValve™ technology, Elisa showers offer a wealth of options for installation in any bathroom size, shape or configuration. The SmartValve also allows the maximum temperature of the shower to be set for added safety, and the flow rate switched to ‘Eco’ mode to reduce water usage further (by up to 33%).

An array of different options are available across the Intuition and Incite series, with a choice of fixed drencher head, adjustable handset and bath fill features. All models are fitted as concealed shower units for a discreet and elegant finish. Incite is available in a chrome colourway, while Intuition comes in a choice of chrome, matt black or brushed brass. Each model comes with a five-year guarantee, for full peace of mind.

Elisa Valenteena

Elisa Valenteena™ heritage mixer shower collection
Launching at the same time as Intuition and Incite, the Valenteena mixer shower from Elisa adds a touch of heritage luxury to any bathroom environment. Timelessly beautiful in its styling, and built from solid brass and the highest quality components, this premium shower delivers proven reliability and ultimate durability.

Tim Creedon, sales director for Elisa, commented, “Elisa has been an exciting journey for us to bring a bold vision to life. We have worked closely with our premium showroom customers and listened to installers and homeowners alike. We believe that the future of showering is not only powered by products that provide data to the user via digital technology, encouraging new routines to reduce showering times, but also products that are engineered to last. The serviceability of our showers provides homeowners with the opportunity to make a greater impact, and for the installer, the premium products they are proud to put their reputation to.”

Further products in the Elisa collection will be announced over the coming months. For more information on the range, please visit: https://www.elisabathrooms.com/

Pricing and availability
Elisa Intuition, Incite and Valenteena will be available from premier bathroom showrooms from April 2022.

For pricing and more information, please contact the Elisa Customer Support Team on 01959 560003.

Bathroom and kitchen brand GROHE has collaborated with Regalmain Ltd and Steven Johnson from the Bartlett School of Architecture at University College London on a multi-use project; Flimwell Park.

Based in East Sussex, Flimwell has been created to help rural communities create a positive economic, social, environmental and ecological impact through a closer relationship with the surrounding water and woodland.

Steven Johnson, architect and teacher at the UCL-based school, said: “We were keen to create a place to give people hope. The Flimwell Park team’s mission was to try and develop a story – a picture – and what better way to do that, than for us to build something. When you build something as an example of what can be done, people start to listen.”

Developed to complement its surroundings, the buildings in Flimwell are constructed of timber, feature solar panels and large, panelled windows to maximise use of light while allowing residents and workers to enjoy the woodland views.

On GROHE’s products which have been utilised across the village, Steven said: “It’s very rare for a company to understand that what they’re making goes beyond those products. On a site like this, we have toilets, wash basins, sinks and showers – everything you’d expect in an office or house. Those are components, but those components then link into a system which is efficient and ecologically sound and that’s when it starts to become extremely exciting.”

“There are so many ideas going on in this project, but it’s just the start. We have students coming out here who are driving this. They’re looking at this as something that is new and really spectacular and there’s a shift in attitude – they’re questioning the next step. The next step is getting them out into the woods and working with local people to create new things, by taking what we’ve produced here and move it on in a serious way.”

The surrounding woodland can be cycled and every 30 years, timber can be taken to create new buildings; the buildings can regenerate in the future as the trees have been preserved within that time.

Ebru Bircan, Leader Marketing Activation UK, LIXIL EMENA, added: “At GROHE we hold sustainability – and our overall impact on our resources – in extremely high regard. Working with Regalmain Ltd and Steven Johnson at the Bartlett School of Architecture on Flimwell made complete sense for us as the aim to protect and learn from nature. What’s been created is an impressive development where people can monitor the woodland while they work, learn and live sustainability. We’re proud to have GROHE products installed throughout the buildings, contributing to the overall environmental credentials; it’s a fascinating step forward in creating more ecological spaces.”

Kaldewei is teaming up with VOGUE Germany for ‘Bathscape’ – the new project will take place at the Fuorisalone from 7- 12 June. Together with the legendary fashion magazine, the German bathroom manufacturer will present its installation, designed by the Milanese star designer Cristina Celestino.

The project by VOGUE Germany and Kaldewei with Cristina Celestino is already one of the highlights of the upcoming Milan Furniture Fair – #mustsee. The Bathscape installation will take visitors on a spectacular and highly aesthetic journey through bathroom culture. For Celestino, the project is sculptural research into all aspects of creating and using bathroom furnishings. The spectrum of topics ranges from aesthetic questions about sensual perception and the luxury of relaxation to aspects concerning materiality and sustainability.

What makes the modern bathroom an oasis where you can recharge your batteries and relax? And how important are ecological and social aspects? Against the background of these complex questions, “Bathscape” creates the basis for a highly topical dialogue and at the same time shows exciting approaches for a contemporary, luxurious bathroom design. This is precisely why the installation will be shown in the vibrant Brera District (via Maroncelli 2), which is known for its multitude of design studios and galleries, throughout the duration of the Milan Furniture Fair.

Bathroom brand HiB has expanded its best-selling Exos range to include an impressive 120cm width option. The elegantly designed cabinet offers delicate, precision illumination around the edge of each door, that is operated using a touch-free sensor switch. This along with the ambient underlighting, helps to bring the bathroom to life, reflecting the surrounding décor to integrate the cabinet into the complete look.

A gentle giant in the bathroom, the 120cm Exos offers sleek, understated style that is well suited to a range of trends from structured, industrial designs to playful and bright aesthetics. The cabinet also contains an integrated heated pad beneath the mirrored doors, which ensures that condensation is reduced on the surface and visibility is maintained.

But it’s not just the outside which offers impressive technology. The Exos cabinet also features a range of solutions for charging, such as an integrated USB socket and 2 pin charging point. Shavers and electric toothbrushes can be kept on the handy removable ‘keep-clean’ mat kept inside the cabinet, which aids hygiene and cleaning.

HiB Sales Director Ash Chilver said: “The 120cm Exos cabinet offers all the key technology and style features our customers know and love, but in a grand size that can completely transform the space. It has been designed to complement a double vanity unit with dual basins and is ideal for storing all the bathroom essentials you could need.

“We’ve found that the larger mirrors and cabinets are popular with customers looking to enjoy the best of both worlds, ample storage and statement styling to suit their design. Often it has been paired with the HiB Novum Aeon and Blend ranges with our Eden basins to create a sleek, contemporary look.”

For more information about the Exos 120 range visit www.hib.co.uk, where you can also download the latest brochures.

The Highbourne Group, the parent company of brands including City Plumbing Supplies (CPS) and Plumbing Trade Supplies (PTS) amongst others, has today announced the acquisition of leading online bathroom retailer Plumbworld.

As the business’s second acquisition in the last two weeks, following its recent acquisition of PAB Systems, the Highbourne Group believes the decision will strengthen its e-commerce and direct-to-consumer retail offering.

Founded in 1999 and headquartered in Evesham, Plumbworld was the first online bathroom business in the UK and has become one of the nation’s leading online retail platforms for bathroom, kitchen, plumbing and heating products. The business prides itself on supplying the industry’s best products at affordable prices.

The Highbourne Group believes Plumbworld will complement the business’s existing portfolio, strengthening its leading branch and online capabilities for trade customers, and increasing customer convenience by giving domestic customers fast access to the products they need. Plumbworld’s experience and knowledge of the e-commerce sector are key to the acquisition and will help the Highbourne Group to grow the online presence of its other brands.

Dave Evans, Chief Executive Officer at The Highbourne Group, said: “We are delighted to welcome Plumbworld into the Highbourne Group family of businesses and see Plumbworld as highly complementary to our existing customer propositions. James Hickman and the management team at Plumbworld have built the leading online bathroom retailer in the UK and I look forward to working with them to accelerate their growth initiatives. The acquisition of Plumbworld enables us to take our proven trade customer proposition and market leading supply chain to retail customers too – meaning that we can provide customers across the UK with even quicker access to what they need, when they need it.”

James Hickman, CEO and founder of Plumbworld, said: “The integration of Plumbworld into the Highbourne Group is an exciting new chapter for our business. The Highbourne Group are creating real momentum in the market and I see enormous potential for Plumbworld as part of that growth plan.”

Wilsonart UK, manufacturer and distributor of high-pressure laminate surfaces, has appointed Dionne Starr as its new Sales Development Manager, as the business looks to enhance the support on offer to its network of kitchen and bathroom retailers.

With a background in customer service and account management, Dionne will lead a sales development team of six, which will be responsible for cementing the Wilsonart brands’ status as the top choices for bathroom retailers nationwide.

From support with merchandising and sales strategies, to ensuring retailers have the samples, displays and stock to meet evolving customer demand, Dionne and her team will also be on hand to respond to all manner of incoming enquiries relating to Wilsonart, with an initial focus on its Bushboard brand.

Prior to joining Wilsonart, Dionne’s most recent role saw her manage a team of account managers for a major international packaging supplier, where she was responsible for overseeing the interaction between the brand and its clients, as well as forecasting business performance. This followed 20 years’ customer service experience in the health and wellbeing sector.

On her appointment, Dionne said: “The network of retailers we work with is a true extension of our brands and one of our greatest assets, so I’m looking forward to working closely with them in order to enhance their product knowledge and capacity to offer first-rate products and services to their customers. With a number of new products in the pipeline, this is an exciting time for our business and the product category as a whole.”

Dionne’s appointment coincides with the extension of Bushboard’s award-winning wall panelling system, Nuance, to reflect changing interior trends and meet demand for natural looking bathroom wall solutions without the need for complex tiling. The updated collection includes 11 new, easy to install options which are inspired by natural materials, geometric shapes and tile effect layouts.

Dionne continued: “As a team, one of our main goals is creating a culture where retailers feel confident in approaching us for support across a variety of requirements so we can act as a true extension of their team. By working in this way, we hope to ensure installers and homeowners alike can really benefit from the wealth of options and extensive knowledge available.”

Saverio Mazzalupi, Marketing Director at Wilsonart, added: “Supporting our retailers has always been a key strategic focus for our business and Dionne, leading our Sales Development Team, will be instrumental to further improving the way we serve the market. We’re delighted to have her on board.”

For more information about Wilsonart UK and the complete spectrum of bathroom surfaces available, or to order a sample, visit www.wilsonart.co.uk.