As the tournament’s official main partner, the event offers the designer bathroom supplier an opportunity to showcase its brand, raise awareness of its product offering and position itself in a premium setting.
- Presence as main partner in internationally visible elite sport
- Promotion of brand awareness at the event via brand experience area at Porsche Village, interactive formats and an attractive competition
- VIP program offering insights into the brand and production beyond the tournament days
A strong line-up of competitors ensures that this year’s Porsche Tennis Grand Prix will once again be in the media spotlight and a focus of attention among the international tennis community. As the tournament’s official main partner, Duravit will be represented at the event, seizing the opportunity to boost its brand presence against the backdrop of the elite sporting world.
Platform to enhance brand reach and positioning
As a top-flight sports event, the Porsche Tennis Grand Prix tournament attracts a correspondingly high level of attention in the media, making it an appropriate platform for premium brands. The Porsche sports car awarded to the winner each year is a defining feature which adds an extra touch of glamor to the event and underscores its exclusive character.
This provides Duravit with a setting conducive to boosting visibility and brand positioning. The company uses the tournament’s reach to consolidate its brand among a sports-oriented public and to further heighten its profile in the premium segment.
Premium experience to forge emotional affinity with the brand
Duravit is offering a special program for international guests attending the event. This covers Center Court seats, access to hospitality areas and selected meet and greets with players.
Visits to the Porsche Museum, the Duravit factory in Hornberg and the showroom will also be on offer, allowing visitors to extend their stay after the tournament and gain insights into the brand and the designer bathroom manufacturer’s production processes.
On show at Porsche Village
At Porsche Village, Duravit will be on show with a broad-ranging presentation of the brand and products, offering visitors a vivid and contemporary brand experience. The experience area will showcase the brand world in a cuttingedge setting featuring interactive elements. A photo booth will generate additional social media coverage, while a competition and the Duravit theme day featuring a sporting challenge will boost interaction.